{"title":"Shop All","description":"\u003cp\u003eDiscover South Africa's finest selection of premium cameras and lenses from the world's most respected imaging brands. Whether you're a professional photographer or a passionate enthusiast, Foto Digital World brings you the best of Fujifilm, Nikon, Sigma, OM System, and Canon — all in one place.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFujifilm\u003c\/strong\u003e – Iconic X-Series and GFX medium format cameras with legendary film simulation\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNikon\u003c\/strong\u003e – Professional Z-Series mirrorless bodies and NIKKOR glass trusted worldwide\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSigma\u003c\/strong\u003e – Razor-sharp Art, Contemporary, and Sports lenses built for perfection\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOM System\u003c\/strong\u003e – Compact, weather-sealed mirrorless cameras and M.Zuiko lenses for the adventurous shooter\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCanon\u003c\/strong\u003e – EOS R mirrorless cameras and RF lenses delivering speed, precision, and stunning image quality\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eAll products are genuine, locally supported, and backed by official South African warranty. Shop with confidence at Foto Digital World.\u003c\/p\u003e","products":[{"product_id":"fujifilm-gfx-100ii-medium-format-black-camera","title":"Fujifilm GFX 100II Medium Format Black Camera","description":"\u003cp\u003eThe Fujifilm GFX 100II is the definitive professional medium format camera, housing a 102-megapixel back-illuminated CMOS sensor in a 43.8 × 32.9mm format that delivers extraordinary resolution, dynamic range, and colour depth beyond anything achievable with 35mm full-frame. Eight stops of in-body image stabilisation makes it the first medium format camera to enable genuinely sharp handheld shooting at long exposures, while phase-detection autofocus with subject detection covering people, animals, and vehicles brings medium format into the era of fast, responsive capture. Up to 8fps continuous shooting at full 102MP resolution and 8K\/30p and 4K\/60p video with F-Log2 and multiple colour profiles make the GFX 100II as versatile as it is uncompromising for landscape, portrait, fashion, and commercial photography across South Africa. A 9.44M-dot OLED electronic viewfinder with 0.86x magnification and dual CFexpress Type B and UHS-II SD card slots round out a specification that leaves nothing on the table. Available now from Foto Digital World with nationwide delivery across South Africa.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":54130501550379,"sku":"16805452","price":156295.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1003\/2975\/0827\/files\/fujifilm-gfx100-ii.webp?v=1783587669"},{"product_id":"fujifilm-x-100vi-silver-camera","title":"Fujifilm X-100VI Silver Camera","description":"\u003cp\u003eThe Fujifilm X100VI Silver is the pinnacle of Fujifilm's celebrated fixed-lens compact camera series — pairing a 40.2MP X-Trans CMOS 5 HR sensor and X-Processor 5 with in-body image stabilisation (a first for the X100 series at 6 stops), 20 Film Simulation modes including Classic Neg., Velvia, Nostalgic Neg., and Eterna Cinema, and a 6.2K video specification with F-Log2, all in the iconic silver and black two-tone rangefinder body. Subject-detection AF covers face, eye, and animal tracking, and a built-in 6-stop ND filter enables wide-aperture shooting in bright South African daylight without compromise.\u003c\/p\u003e\u003cp\u003eThe hybrid optical\/electronic viewfinder provides two distinct shooting experiences in a single camera, a 3-inch tilting touchscreen LCD simplifies composition in any orientation, and an internal Fujinon 23mm F2 lens delivers a 35mm-equivalent perspective with the optical quality the X100 series is celebrated for. 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Subject-detection AF covers face, eye, and animal tracking, and a built-in 6-stop ND filter enables wide-aperture shooting in bright South African daylight without compromise.\u003c\/p\u003e\u003cp\u003eThe hybrid optical\/electronic viewfinder provides two distinct shooting experiences in a single camera, a 3-inch tilting touchscreen LCD simplifies composition in any orientation, and the internal Fujinon 23mm F2 lens delivers a 35mm-equivalent perspective with the optical quality the X100 series is celebrated for. Bluetooth, Wi-Fi, and USB-C complete a connected specification for instant sharing and remote operation.\u003c\/p\u003e\u003cp\u003eAvailable now from Foto Digital World in Pretoria with nationwide delivery across South Africa.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":54130738430251,"sku":"16821884","price":31695.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1003\/2975\/0827\/files\/fujifilm-x100vi-digital-camera-black-front.webp?v=1784103459"},{"product_id":"fujifilm-x-hf1-black-camera","title":"Fujifilm X-HF1 Black Camera","description":"\u003cp\u003eThe Fujifilm X-HF1 Black is a compact, high-performance mirrorless camera built around Fujifilm's acclaimed X-Trans CMOS sensor and X-Processor, combining legendary colour science with fast hybrid autofocus and in-body image stabilisation in a stealthy all-black body. Film Simulation modes deliver Fujifilm's iconic colour rendering straight out of camera — from the punchy contrast of Velvia to the cinematic tones of Classic Neg. and Eterna Cinema — giving photographers creative freedom without post-processing. A high-resolution electronic viewfinder and tilting touchscreen LCD provide flexible framing options for street, travel, portrait, and documentary photography, while 4K UHD video with professional colour profiles makes it equally capable as a hybrid shooting tool. Bluetooth and Wi-Fi connectivity enable fast wireless image transfer and remote control from your smartphone. Available now from Foto Digital World with nationwide delivery across South Africa.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":54130738463019,"sku":"16940276","price":11395.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1003\/2975\/0827\/files\/fujifilm-x-half-digital-camera-black-front.webp?v=1784102249"},{"product_id":"fujifilm-x-hf1-silver-camera","title":"Fujifilm X-HF1 Silver Camera","description":"\u003cp\u003eThe Fujifilm X-HF1 Silver is a compact, high-performance mirrorless camera that blends Fujifilm's legendary colour science with advanced imaging technology in a classic silver body. Built around the X-Trans CMOS sensor and Fujifilm's powerful image processor, it delivers outstanding detail, dynamic range, and low-light performance for street, travel, portrait, and everyday photography. Film Simulation modes reproduce Fujifilm's iconic film stocks straight out of camera, from the rich saturation of Velvia to the subtle tones of Classic Chrome, while in-body image stabilisation ensures sharp results handheld in any light. The high-resolution EVF and tilting touchscreen LCD give you flexible framing options, and 4K UHD video with professional colour profiles extends its versatility as a hybrid tool. Available now from Foto Digital World with nationwide delivery across South Africa.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":54130738495787,"sku":"16940460","price":11395.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1003\/2975\/0827\/files\/fujifilm-x-half-digital-camera-silver-front.webp?v=1784101337"},{"product_id":"fujifilm-x-hf1-charcoal-silver-camera","title":"Fujifilm X-HF1 Charcoal Silver Camera","description":"\u003cp\u003eThe Fujifilm X-HF1 Charcoal Silver is a refined, compact mirrorless camera that combines Fujifilm's legendary colour science with advanced imaging technology in a distinctive two-tone charcoal and silver body. Powered by the X-Trans CMOS sensor, it delivers exceptional resolution, dynamic range, and low-light performance for street, travel, portrait, and everyday creative photography. Film Simulation modes bring Fujifilm's iconic film stocks to life straight out of camera, in-body image stabilisation ensures sharp handheld results in any lighting condition, and fast hybrid autofocus keeps your subjects sharp whether shooting stills or 4K UHD video. The high-resolution EVF and tilting touchscreen LCD provide versatile framing options for any shooting situation. 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The vari-angle touchscreen makes self-shooting and low-angle work effortless, and built-in USB-C charging keeps you powered on the move. Body-only configuration for photographers who already own or want to choose their own X-Mount lens. Available now from Foto Digital World with nationwide delivery across South Africa.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":54130738561323,"sku":"16900678","price":14695.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1003\/2975\/0827\/files\/fujifilm-x-m5-mirrorless-camera-black-front.webp?v=1783953478"},{"product_id":"fujifilm-x-m5-body-silver-camera","title":"Fujifilm X-M5 Silver Camera","description":"\u003cp\u003eThe Fujifilm X-M5 Silver is Fujifilm's most compact and creator-focused mirrorless camera, delivering 6.2K video, 26.1MP X-Trans CMOS 5 HR stills, and 20 iconic Film Simulation modes in a stylish, pocketable silver body. 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The fully articulating touchscreen makes self-shooting effortless, while built-in 3.5mm mic input and USB-C audio support ensure professional sound without an external adapter. Intelligent Hybrid AF with face, eye, and animal detection keeps your subject sharp at all times, and Fujifilm's F-Log2 recording gives you maximum flexibility in post-production colour grading. 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Available now from Foto Digital World with nationwide delivery across South Africa.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":54130743148843,"sku":"16432853","price":12795.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1003\/2975\/0827\/files\/fujifilm-xf-18-135mm-f3-5-5-6-r-lm-ois-wr-lens-front.webp?v=1784538925"},{"product_id":"fujinon-xf50-140mm-f2-8-r-lm-ois-wr-lens","title":"Fujifilm XF 50-140mm f\/2.8 R LM OIS WR Lens","description":"\u003cp\u003eThe Fujifilm XF 50-140mm F2.8 R LM OIS WR is the definitive professional telephoto zoom for Fujifilm X-Mount mirrorless cameras — delivering a 76-213mm full-frame equivalent range at a constant f\/2.8 maximum aperture throughout the zoom with Linear Motor autofocus, 5-stop Optical Image Stabilisation, and weather-resistant construction sealed against dust and moisture. It is the benchmark telephoto zoom for portrait, event, wedding, and indoor sports photographers on the X system, combining the subject separation and low-light performance of a constant f\/2.8 aperture with a 72mm filter thread, 9-blade rounded aperture, and 23 elements in 16 groups for outstanding optical performance across the full focal range.\u003c\/p\u003e\u003cp\u003eA removable tripod collar provides balanced support for sustained sessions at longer focal lengths, and full compatibility with the Fujifilm XF 1.4x and 2x teleconverters extends effective reach to 298mm or 426mm full-frame equivalent. Weather-resistant sealing matches the WR standards of Fujifilm's X-H2, X-T5, and X-T30 III bodies for a fully sealed system in challenging conditions. 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