{"product_id":"canon-rf-28-70mm-f2l-mirrorless-camera-lens","title":"Canon RF 28-70mm f2L Mirrorless Camera Lens","description":"\u003ch1\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eCanon RF 28-70mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eCombining the versatility of a zoom with the speed typically reserved for a prime, the Canon RF 28-70mm f2L USM is a wide-angle to portrait-length lens distinguished by its impressively unique f2 constant maximum aperture. This bright design yields excellent low-light performance along with enhanced control over depth of field for isolating subject matter. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eUltra-Low Dispersion glass is employed in the optical design, and greatly reduces colour fringing and chromatic aberrations in order to realize high clarity and colour accuracy. Complementing the advanced optical properties is Canon's proven ring-type Ultrasonic Motor, which delivers fast and quiet autofocus performance along with full-time manual focus control. Additionally, unique to RF lenses, this 28-70mm incorporates a configurable Control Ring for intuitively adjusting exposure settings, including ISO, aperture, and exposure compensation, from the lens itself.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStandard wide-angle to short-telephoto zoom lens is designed for use with full-frame Canon RF-mount mirrorless cameras.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eImpressively bright f2 maximum aperture maintains consistent illumination throughout the zoom range and suits working in low-light conditions as well as affords increased control over depth of field for working with selective focus techniques.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eUltra-Low Dispersion (UD) elements are featured in the optical design, and help to suppress colour fringing and chromatic aberrations in order to achieve greater clarity and colour accuracy throughout the zoom range.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA ring-type Ultrasonic Motor (USM), along with an internal focusing design, optimized focusing algorithms, and a high-speed CPU, is employed to deliver fast, precise, and quiet autofocus performance as well as full-time manual focus override.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eConfigurable Control Ring can be used to adjust a variety of exposure settings, including aperture, ISO, and exposure compensation. \u003c\/strong\u003e\u003cstrong\u003eAs a member of the esteemed L-series, this lens has a weather-resistant design that protects against dust and moisture to enable its use in inclement conditions. \u003c\/strong\u003e\u003cstrong\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdl class=\"js-featureSectionDL\"\u003e\n\u003cdd\u003e\n\u003ch3\u003e\u003cstrong\u003eSet new standards in photography\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eAdvanced L-series zoom featuring a very fast f2 aperture and delivering exceptional image quality. It redefines zoom lens image quality. The RF 28-70mm f2L USM offers the kind of image quality you’d expect from a prime lens and adds an f2 maximum aperture for more creative control.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eA great lens for...\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eTravel photography: Travel with a single zoom for space-saving flexibility. A versatile 28-70mm range is useful for many subjects, from big-sky landscapes to portraits, fine art and street photography.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eWedding photography: Work quickly and quietly in a variety of situations. The RF 28-70mm f2L USM features an f2 maximum aperture, letting you control shallow depth of field in portraits and capture ambience in low light.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003ePhotojournalism: The zoom and focal length recompose and reframe quickly to capture that decisive moment. Focus and shoot in low light, and let Canon’s L-series quality inspire confidence – even in bad weather.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eImage quality that has to be seen to be believed\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe RF 28-70mm f2L USM has all the optical, mechanical and electronic advantages of the EOS R system. Achieve extraordinary image quality and expect very high sharpness with low levels of distortion.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003eCanon RF 28-70mm\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eSmooth, near silent autofocusing\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eFocus quickly and in near silence, thanks to an advanced ring-type USM AF motor. When combined with the EOS R system’s silent shooting technology, photographers can remain discreet.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eSimply brilliant in low light\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eExperience faster shutter speeds and f2 aperture that can freeze subject and camera movement. With a shallow depth of field, the RF 28-70mm f2L USM is ideal for emphasising a pin-sharp subject.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eIntuitive and seamless control\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe RF 28-70mm f2L USM features a customisable Lens Control Ring, which lets photographers respond instinctively to changing conditions by quickly adjusting a variety of settings including aperture, shutter speed, ISO and exposure compensation.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"fs16 OpenSans-600-normal product-highlights-header\"\u003e\u003cstrong\u003eProduct Highlights\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"top-section-list\" data-selenium=\"highlightList\"\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eRF-Mount Lens\/Full-Frame Format\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eAperture Range: f2 to f22\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eUltra-Low Dispersion Elements\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eRing-Type Ultrasonic Motor AF System\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eCustomizable Control Ring\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003e\u003cstrong\u003eRounded 9-Blade Diaphragm\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/dd\u003e\n\u003c\/dl\u003e","brand":"Foto Digital World","offers":[{"title":"Default Title","offer_id":53702559301931,"sku":"2965C005AA","price":65179.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1003\/2975\/0827\/files\/Canon-RF-28-70mm-f2L-USM-Lens-1.jpg?v=1781103493","url":"https:\/\/www.fotodigitalworld.co.za\/products\/canon-rf-28-70mm-f2l-mirrorless-camera-lens","provider":"Foto Digital World","version":"1.0","type":"link"}