{"product_id":"canon-rf-50mm-f1-8-stm-mirrorless-camera-lens","title":"Canon RF 50mm f1.8 STM Mirrorless Camera Lens","description":"\u003ch1\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eCanon RF 50mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eCompact, lightweight, and close-focusing, the RF 35mm f\/1.8 IS Macro STM from an essential lens, the Canon RF 50mm f\/1.8 STM is a sleek normal-length prime offering a classic, versatile field of view and an especially compact design. An ideal lens for every day, walkaround shooting, this 50mm f\/1.8 is characterized by its bright design for available light shooting and apt depth of field control. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eThe optical design incorporates one aspherical element, which reduces spherical aberrations and distortion, and also sports a Super Spectra coating to minimize flare and ghosting for improved contrast and colour accuracy. Also, an STM motor affords impressively quiet and smooth autofocus performance and full-time manual focus override. Additionally, a configurable Control Ring lets you adjust exposure settings, including ISO, aperture, and exposure compensation, from the lens itself.\u003c\/b\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_18Nt9BkVcYQO2jcxURBPUl\"\u003e\n\u003cul\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eNormal-length prime is designed for use with full-frame Canon RF-mount mirrorless digital cameras.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eBright f\/1.8 maximum aperture suits working in difficult lighting conditions and also offers increased control over depth of field.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eOne precision-molded (PMo) aspherical element suppresses spherical aberrations and distortion for high sharpness and accurate subject rendering. \u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cb\u003eSuper Spectra coating has been applied to individual elements to minimize ghosting and flare for greater contrast and colour neutrality when working in strong lighting conditions.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eSTM stepping motor offers fast, quiet, smooth, and accurate autofocus performance that is ideal for video recording as well as still shooting.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eConfigurable Control Ring can be used to adjust a variety of exposure settings, including aperture, ISO, and exposure compensation.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"js-injected-html\"\u003e\u003cstrong\u003eThe Canon RF 50mm f\/1.8 STM is a small, light and affordable lens with a fast f\/1.8 aperture, ideal in low light and great for creative depth-of-field. With new optics and a very quiet STM motor, this modern ‘nifty fifty’ will advance your photography.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"descriptionAsTitle_18Nt9BkVcYQO2jcxURBPUl\"\u003e\n\u003cdiv\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eCanon RF 50mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eThe Canon RF 50mm f\/1.8 STM Lens offers photographers a normal focal length which is ideal for capturing portraits. The design is engineered for full-frame Canon RF-mount mirrorless cameras.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eIt features a wide aperture of f\/1.8, making it perfect to create artistic and impactful images at a lower ISO. The aperture range also helps photographers to achieve much sharper images.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eWith an STM (Stepping Motor) incorporated into the compact lens design, ensures very smooth and silent focusing which is great for both stills and video.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eWith Spectra Coating applied to the optics, it's guaranteed that when capturing image - the lens will deliver quality over and over.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe lightweight construction weighs a mere 160g, making it the perfect companion for your day-to-day shooting on the EOS R\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"descriptionAsTitle_18Nt9BkVcYQO2jcxURBPUl\"\u003e\n\u003csection class=\"flex-product-gallery shared-styles__separator-tb-s\" dir=\"ltr\"\u003e\n\u003cdiv class=\"container\"\u003e\n\u003cdiv class=\"product-variations-intro__inner text-center\"\u003e\n\u003ch3 class=\"product-variations__heading canon-color--grey-darkest canon-h2--big canon-mb-xs\"\u003eThe new standard\u003c\/h3\u003e\n\u003cp class=\"product-variations__paragraph canon-paragraph--large canon-mb-xxs canon-color--grey-darkest\"\u003e\u003cstrong\u003eThe RF 50mm F1.8 STM is a small, light and affordable lens with a fast f\/1.8 aperture, ideal in low light and great for creative depth-of-field. With new optics and a very quiet STM motor, this modern ‘nifty fifty’ will advance your photography.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"block-flex-list canon-color--white shared-styles__separator-tb-xm\" dir=\"ltr\"\u003e\n\u003cdiv class=\"container\"\u003e\n\u003cdiv class=\"block-flex-list__header canon-color--grey-darkest\"\u003e\n\u003cdiv\u003e\u003cstrong\u003eAchieve sharp focus and create impact with out of focus backgrounds\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003eRecreate that cinema look and take your photography to a new level of creativity by experimenting with different apertures.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"block-flex-list__item-wrapper canon-color--grey-darkest\"\u003e\n\u003cdiv class=\"block-flex-list__item-details\"\u003e\n\u003ch2 class=\"canon-column-title--3-col-small canon-color--grey-darkest\"\u003eMore detail\u003c\/h2\u003e\n\u003cp class=\"block-flex-list__item-description canon-paragraph--medium canon-color--grey-darkest\"\u003e\u003cstrong\u003eThis image, shot at f\/8, shows the face in focus as well as more details are visible in the background.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"block-flex-list__item-wrapper canon-color--grey-darkest\"\u003e\n\u003cdiv class=\"block-flex-list__item-details\"\u003e\n\u003ch2 class=\"canon-column-title--3-col-small canon-color--grey-darkest\"\u003eStand out\u003c\/h2\u003e\n\u003cp class=\"block-flex-list__item-description canon-paragraph--medium canon-color--grey-darkest\"\u003e\u003cstrong\u003eBy f\/4 the background is nicely soft, similar to a standard zoom lens\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"block-flex-list__item-details\"\u003e\n\u003ch2 class=\"canon-column-title--3-col-small canon-color--grey-darkest\"\u003eMaximum impact\u003c\/h2\u003e\n\u003cp class=\"block-flex-list__item-description canon-paragraph--medium canon-color--grey-darkest\"\u003e\u003cstrong\u003eAt maximum aperture of f\/1.8, the subject really stands out against a very soft background.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cheader class=\"hero-full hero-full--half canon-bg--grey-light\" dir=\"ltr\"\u003e\n\u003cdiv class=\"hero-full__wrapper\"\u003e\n\u003cdiv class=\"hero-full__content-wrapper\"\u003e\n\u003cdiv class=\"container hero-full__content-left\"\u003e\n\u003cdiv class=\"hero-full__content text-left \"\u003e\n\u003ch2 class=\"hero-full__content-heading canon-h2--medium canon-mb-xxs canon-color--white\"\u003eWide aperture creativity\u003c\/h2\u003e\n\u003cdiv class=\"canon-paragraph--big hero-full__content-paragraph canon-mb-xxs canon-color--white\"\u003e\u003cstrong\u003eCreate artistic and impactful images at lower ISO thanks to a wide f\/1.8 aperture that achieves sharp focus on a subject yet delivers a beautiful blurred background.\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eCanon RF 50mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/header\u003e\n\u003ch3 id=\"2037051\"\u003e\u003cstrong\u003e\u003cspan style=\"color: #1b1919;font-family: Karla, Arial, Helvetica, sans-serif;font-size: 24px\"\u003eSharp, quiet focusing\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cheader class=\"hero-full hero-full--half canon-bg--grey-light\" dir=\"ltr\"\u003e\n\u003cdiv class=\"hero-full__wrapper\"\u003e\n\u003cdiv class=\"hero-full__content-wrapper\"\u003e\n\u003cdiv class=\"container hero-full__content-right\"\u003e\n\u003cdiv class=\"hero-full__content text-left \"\u003e\n\u003cdiv class=\"canon-paragraph--big hero-full__content-paragraph canon-mb-xxs canon-color--white\"\u003e\u003cstrong\u003eThe STM (Stepping Motor) technology focuses very smoothly and in near-silence, ideal for stills and video. Super Spectra Coating on the lens elements ensure quality.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/header\u003e\n\u003cheader class=\"hero-full hero-full--half canon-bg--grey-light\" dir=\"ltr\"\u003e\n\u003cdiv class=\"hero-full__wrapper\"\u003e\n\u003cdiv class=\"hero-full__content-wrapper\"\u003e\n\u003cdiv class=\"container hero-full__content-left\"\u003e\n\u003cdiv class=\"hero-full__content text-left \"\u003e\n\u003ch3 class=\"hero-full__content-heading canon-h2--medium canon-mb-xxs canon-color--white\"\u003eCompact and lightweight\u003c\/h3\u003e\n\u003cdiv class=\"canon-paragraph--big hero-full__content-paragraph canon-mb-xxs canon-color--white\"\u003e\n\u003cstrong\u003eAt 160g and 40.5mm, it is a highly compact and lightweight partner for your day-to-day shooting with EOS R-series cameras, with no adapter required\u003c\/strong\u003e.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/header\u003e\n\u003cheader class=\"hero-full hero-full--half canon-bg--grey-light\" dir=\"ltr\"\u003e\n\u003cdiv class=\"hero-full__wrapper\"\u003e\n\u003cdiv class=\"hero-full__content-wrapper\"\u003e\n\u003cdiv class=\"container hero-full__content-right\"\u003e\n\u003cdiv class=\"hero-full__content text-left \"\u003e\n\u003ch3 class=\"hero-full__content-heading canon-h2--medium canon-mb-xxs canon-color--white\"\u003eConsidered design\u003c\/h3\u003e\n\u003cdiv class=\"canon-paragraph--big hero-full__content-paragraph canon-mb-xxs canon-color--white\"\u003e\u003cstrong\u003eVery discreet with a combined focusing and control ring for intuitive control, the lens has a 7-blade circular aperture for superb bokeh and focuses to 0.3m.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/header\u003e\n\u003cdiv class=\"canon-bg--white\"\u003e\n\u003ch3 class=\"shared-styles__separator-s\"\u003e\u003cstrong\u003e\u003cspan style=\"color: #1b1919;font-family: Karla, Arial, Helvetica, sans-serif;font-size: 24px\"\u003eGreat lens for…\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"block-flex-list canon-color--white shared-styles__separator-tb-xm\" dir=\"ltr\"\u003e\n\u003cdiv class=\"container\"\u003e\n\u003cdiv class=\"block-flex-list__header canon-color--grey-darkest\"\u003e\n\u003cp class=\"canon-column-title--3-col-small\"\u003e\u003cstrong\u003eThe RF 50mm F1.8 STM lens is a simple yet hugely versatile lens. Its superior sharpness, great low light performance and stunning bokeh make it ideal for many types of photography and video.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"block-flex-list__item-wrapper canon-color--grey-darkest\"\u003e\n\u003cdiv class=\"block-flex-list__item-details\"\u003e\n\u003ch3 class=\"canon-column-title--3-col-small canon-color--grey-darkest\"\u003eGreat lens for everyday subjects\u003c\/h3\u003e\n\u003cp class=\"block-flex-list__item-description canon-paragraph--medium canon-color--grey-darkest\"\u003e\u003cstrong\u003eKeep it with you every day and spot new photo opportunities everywhere.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"block-flex-list__item-wrapper canon-color--grey-darkest\"\u003e\n\u003cdiv class=\"block-flex-list__item-details\"\u003e\n\u003ch3 class=\"canon-column-title--3-col-small canon-color--grey-darkest\"\u003eGreat lens for portraits\u003c\/h3\u003e\n\u003cp class=\"block-flex-list__item-description canon-paragraph--medium canon-color--grey-darkest\"\u003e\u003cstrong\u003eCreate portraits with impact thanks to the wide maximum aperture of this compact lens.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"block-flex-list__item-wrapper canon-color--grey-darkest\"\u003e\n\u003cdiv class=\"block-flex-list__item-details\"\u003e\n\u003ch3 class=\"canon-column-title--3-col-small canon-color--grey-darkest\"\u003eGreat lens for creativity\u003c\/h3\u003e\n\u003cp class=\"block-flex-list__item-description canon-paragraph--medium canon-color--grey-darkest\"\u003e\u003cstrong\u003eSee what you’ve never seen before and express your vision.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/\"\u003e\u003cstrong\u003eCanon RF 50mm\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"canon-bg--white\"\u003e\n\u003ch3 class=\"shared-styles__separator-s\"\u003e\u003cstrong\u003e\u003cspan style=\"color: #1b1919;font-family: Karla, Arial, Helvetica, sans-serif;font-size: 24px\"\u003eGet closer\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"heading-simple shared-styles__separator-tb-xm\" dir=\"ltr\"\u003e\n\u003cdiv class=\"container\"\u003e\n\u003cdiv class=\"heading-simple__wrapper heading-simple__wrapper--center\"\u003e\n\u003cdiv class=\"heading-simple__paragraph canon-paragraph--large canon-mb-xs text-center\"\u003e\n\u003cstrong\u003eThe RF 50mm F1.8 STM lens focusses down to 30cm - a useful 5cm closer than the popular EF 50mm f\/1.8 STM lens. The image on the left is taken with the EF 50mm lens at 35cm, while the image on the right is taken with the RF 50mm F1.8 STM at 30cm\u003c\/strong\u003e.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Foto Digital World","offers":[{"title":"Default Title","offer_id":53702820692267,"sku":"4515C005AA","price":4179.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1003\/2975\/0827\/files\/CANON-RF-50MM-F1.8.jpg?v=1781104932","url":"https:\/\/www.fotodigitalworld.co.za\/products\/canon-rf-50mm-f1-8-stm-mirrorless-camera-lens","provider":"Foto Digital World","version":"1.0","type":"link"}