{"product_id":"canon-rf-85mm-f-1-4-l-vcm-mirrorless-camera-lens","title":"Canon RF 85mm f\/1.4 L VCM Mirrorless Camera Lens","description":"\u003ch1\u003e\u003ca href=\"https:\/\/www.fotodiscountworld.co.za\/shop\/?srsltid=AfmBOoqevbN1ewJj2TRl7ncrnx8UsIhrGb_ZAuinswYzNleMf8ZZ7uT5\"\u003e\u003cstrong\u003eCanon RF 85mm f\/1.4 L VCM Mirrorless Camera Lens\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h1\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch2 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003ePortrait-Length Prime for Hybrid Creators\u003c\/strong\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003cstrong\u003eBuilt for photographers and videographers alike, the Canon RF 85mm f\/1.4 L VCM is a fast short-telephoto prime lens with a function-first build that caters to the hybrid nature of modern image-making, emphasizing high image quality, responsive AF, minimized focus breathing, and intuitive, silent, and customizable handling.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eOptimized for Photo\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003cstrong\u003eA popular focal length for portraiture and events, this short-telephoto lens is also a unique option for landscapes and street applications where the narrower field of view, along with bright f\/1.4 design, can isolate subjects with shallow depth of field and create flattering perspectives.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eVersatile 85mm focal length is ideal for portraiture thanks to an ideal mixture of slight compression and a narrow, selective field of view; this results in a flattering rendering of full-length and half-length subjects with good subject-background separation.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eImpressively fast f\/1.4 maximum aperture affords control over depth of field and also greatly benefits low-light shooting, making this an ideal lens for handheld use in available lighting and indoor locations.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eOptical design includes one ultra-low dispersion (UD) element and one aspherical element to reduce chromatic and spherical aberrations for impressive clarity, color accuracy, and sharpness.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAir Sphere (ASC) and Subwavelength structure (SWC) coatings reduce flare and ghosting for improved contrast.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRounded 11-blade diaphragm creates a smooth, rounded out-of-focus rendering.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eOptimized for Video\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003cstrong\u003eWhen used for video applications, the slightly long focal length and selective field of view is ideal for tight shots in two-camera setups and for working with distant subjects and more selective framing.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eManual aperture ring with de-click switch to make smooth, silent iris pulls.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFocus breathing is especially well-controlled, helping to maintain a consistent composition and field of view when racking focus.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eLinear focus motor for intuitive manual focus control.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eMatched design with other Hybrid series primes; all lenses have the same 67mm front filter ring and general size for ease in rigging and working with multiple lenses on a shoot.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"media_UbV5SNP5Eo\"\u003e\n\u003cdiv data-selenium=\"videoIframe\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eVCM Autofocus\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003cstrong\u003eThe focusing system has also been tuned to suit both photo and video tasks, offering a useful mixture of speed and control.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eVoice Coil Motor (VCM) focusing system offers an ideal balance of speed and quiet performance that is especially beneficial to video recording.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThis lens also excels with close-up subjects thanks to a 2.5' minimum focusing distance and 0.12x maximum magnification.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAF\/MF switch and full-time manual focus override for intuitive focus control when needed.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch3 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eDesign Details\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003cstrong\u003eDespite being a fast portrait-length lens, this 85mm f\/1.4 remains relatively compact and lightweight for regular use. Its design and size is matched to the other Hybrid lenses and is built for everyday use for a wide range of shooting applications.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eEffectively the same dimensions (3 x 3.9\") and weight (1.4 lb) as other Hybrid series prime lenses; these lenses also share a 67mm front filter ring diameter.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eIn addition to the manual aperture ring, this lens has a customizable Control Ring and Function Button, which can be programmed to control a range of shooting settings.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eL-Series level durability and weather resistance for working in inclement conditions.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Foto Digital World","offers":[{"title":"Default Title","offer_id":53703400292651,"sku":"7240C005AA","price":37579.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1003\/2975\/0827\/files\/canon-rf-85mm-f1.4l-vcm-mirrorless-camera-lens.jpg?v=1781113371","url":"https:\/\/www.fotodigitalworld.co.za\/products\/canon-rf-85mm-f-1-4-l-vcm-mirrorless-camera-lens","provider":"Foto Digital World","version":"1.0","type":"link"}