{"product_id":"sigma-50mm-f-1-4-dg-hsm-art-lens-sony-e","title":"Sigma 50mm f\/1.4 DG HSM Art Standard Prime Lens for Sony E","description":"\u003cp\u003eThe \u003cem\u003eSigma 50mm f\/1.4 DG HSM Art Lens for Sony E\u003c\/em\u003e combines a natural standard perspective with a bright f\/1.4 aperture for portraits, everyday scenes and low-light photography. Its 13-element optical design helps preserve fine detail, while the nine-blade rounded diaphragm creates softly blurred backgrounds.\u003c\/p\u003e\u003cp\u003eHyper Sonic Motor autofocus supports quick focusing, and the 40cm minimum focusing distance lets you move closer for expressive detail shots. This \u003cem\u003efull-frame standard prime lens\u003c\/em\u003e accepts 77mm filters and weighs 880g in the Sony E version, making it a substantial addition to a creative photography kit.\u003c\/p\u003e","brand":"SIGMA","offers":[{"title":"Default Title","offer_id":67845073273131,"sku":"315965","price":15195.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1003\/2975\/0827\/files\/Sigma-50mm-UPRIGHT.webp?v=1792678391","url":"https:\/\/www.fotodigitalworld.co.za\/products\/sigma-50mm-f-1-4-dg-hsm-art-lens-sony-e","provider":"Foto Digital World","version":"1.0","type":"link"}