Fujifilm GFX 100RF Black Camera with 35mm Lens

The Fujifilm GFX 100RF Black Camera with fixed 35mm f/4 lens is a landmark achievement in medium format photography — combining a 102-megapixel large-format BSI CMOS sensor with a rangefinder-inspired body that is genuinely compact and portable. With a fixed 35mm f/4 lens offering a 28mm full-frame equivalent field of view, it is the ultimate camera for photographers who want medium format image quality in a form factor they can carry everywhere, from city streets to remote landscapes.

Image stabilisation is handled by a 5-axis in-body system delivering up to 8 stops of compensation, ensuring sharp handheld results even in low light or at slower shutter speeds. Phase-detection autofocus with face and eye detection keeps subjects in precise focus, while 4K video recording with Fujifilm’s iconic Film Simulation modes gives this camera genuine creative depth beyond stills. Weather-resistant construction seals the body against dust and moisture, making the GFX 100RF as capable outdoors as it is in a studio.

Available in a refined Black finish, the GFX 100RF pairs Fujifilm’s legendary colour science and ETERNA cinematic rendering with a shooting experience that feels intuitive and immediate. It is equally at home in the hands of a seasoned medium format photographer or a professional making the move from full frame. Available in South Africa from Foto Digital World in Pretoria, with fast nationwide delivery and local warranty support.